Essential Property Knowledge for Sales and Lettings
Whether selling, letting or managing residential property, there is one aspect of agency training that simply cannot be overlooked or overstated – property ‘product’ knowledge.
Yet, from training hundreds of property professionals each year, we know it is an area where there is very often room for improvement and better knowledge, understanding and practices.
This course is a unique overview that will give every member of staff in your agency the foundations to build stronger client relationships, achieve higher sales / lets figures and improve the overall success of the business.
The format of this course also incorporates interactive exercises to focus the knowledge learned and put it into practice with the right approach.
Key Topics Covered
Property Features and Benefits – We analyse the property features that are proven to appeal to both buyers and tenants, explaining their benefits and how to ‘sell’ them to your applicants.
Local Knowledge – We show how to really understand your local area, property market and competitors, and apply this knowledge for more successful market appraisals and viewings.
Knowledge in Action – We explain actual practices and techniques for both sales and letting agents to apply all this new knowledge immediately in the business.
This training day provides the complete overview of property agency ‘product knowledge’ and how to implement it in the context of your local market. This gives each attendee the knowledge, techniques and confidence to increase their figures for sales or lettings.
- Stand out from the competition using the right property knowledge
- Become ‘THE AGENT’ to speak to in your local area
- Convert more new enquiries into successful market appraisals and instructions
- Improve your viewing to sale/let ratio – increase your productivity
- Learn how to ‘sell’ the benefits that really matter to applicants
- Hit your targets and close more business, each and every month!
- Avoid the costly ‘sales’ mistakes when selling/letting property
Who Is The Course For?
This course is not just designed for sales and lettings negotiators but also managers, administrators, in fact anyone working in your agency office who could come into contact with a client or applicant. By training ALL staff in this way you can rest assured the experience of using your agency will be consistently impressive.
There is no better way to build ongoing referral and repeat business than by ensuring that every person working in your office has high-quality training and the knowledge to provide a consistently high level of service. In one day this great value course provides precisely this knowledge and the proven techniques to achieve this in your agency.
Whether you are a multi-office or smaller independent agency, this course will show you the successful approach to boost your business!
What People Are Saying
We are proud of the excellent feedback that we receive on our training. As well as the feedback below, if you wish to read further comments, reviews and testimonials for our training please click here.
“Informative, useful, lots to take back.”
“Very intensive but easy to absorb. Definitely absolute, brief & concise. No doubt the benchmark that any estate agent should train for.”
“Excellent day. Can’t wait to read the booklet given to establish the knowledge gained further!”