Property Leads Service For Agents Launched

 

A new service and website has been launched, designed to pass on market appraisal ('valuation') leads to estate agents.

Property Leads director David Ogden, explains how the company telephones everyone possible in a particular location to ask whether they might be considering moving and would like to know how much their property is worth. The individual leads generated are then sold to agents in that area.

Mr Ogden said that the average cost per lead, approximately £20, worked out far cheaper than blanket advertising in local papers in the hope of gaining client leads. The service is delivered online with the website supporting the management of the leads generated.

Estate Agent Craig Walford is also involved in the enterprise. The former managing director of Newmans, he now runs a lettings business in Rugby.

The service is being trialled by agents, including Jon Cooke of Intercounty Ogden who said: “Our service has a lot of advantages. There is the significantly lower cost of valuation acquisition, compared with press advertising. Agents can buy valuation leads that can be measured, and all leads are exclusive and never resold.

“Furthermore, the leads generated are sometimes found before the market would normally have seen them. “No one else is attempting to do what we’re doing. It’s a highly unusual idea but we’re proving that it can work.”

He added that Property Leads make their telephone calls carefully, ensuring they don’t breach Telephone Preference Service data, and use carefully crafted scripts, written by Walford.

For further information please visit: www.propertyleadsltd.co.uk.

 

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